Recipe for Magic with Gigi Hadid, Oscar Meza and Chef Sohla El-Waylly.

A global push for the Coke & Meals campaign. The concept had to be simple enough to be localized around the world, and catchy across continents. Along with a massive media partnership matrix, I lead the global Omnicom team with constant contact to make sure all the deliverables ship on time and on brand. 

Challenges: A vast network, with many decision makers and a global approval process. Being the Lead Creative Agency for circulating the concept internally to global teams and approving of local adaptations.