adobe document cloud
Home Team
We partnered with Adobe to be first to market in the great digitization at the beginning of the pandemic. Realizing there were two key audiences who needed to super charge their business through the power of Adobe - we created and executed two campaigns in parallel to hit quick media deadlines.
Challenges: Changing goal posts through navigating uncharted waters during Covid. Building new processes and ways of working on the fly, and guiding the team virtually for the first time.
Client: Adobe Global
Agency: 72andSunny
Special Delivery
diverse voices Aapi
Where I’m From
The continuation of the initiative to highlight artists and creatives of every background is a passion of mine that will never fade. Working with Adobe on this installment of ‘Diverse Voices’ was really close to home for me. Through our openness with each other and the clients, the team was able to turn some our shared trauma and turn it into art.
Challenges: Encapsulating a large diaspora in a short spot. Small budget, but an open brief. Creating a sandbox to play in, with the only guardrail is ‘make it great!.”